Change Management: How can a company use change management to minimize resistance and maximize the acceptance of change in business and technology?

     High levels of resistance can prolong and even prevent recovery procedures and or operations within an organization. As a result, business operations can suffer greatly. Profitability can decline when there are high levels of resistance which can lead to the closing down of a business altogether. There are a number of ways that a company could use change management to minimize resistance (O’Brien & Marakas, 2011). For example, resistance can occur at any level of change within an organization. Change management can help to predict and to detect the particular level of resistance. In the process of minimizing resistance, the process of change management itself can help by analyzing, informing, communicating, engaging, negotiating with stakeholders, as well as monitoring. 

     Resistance can be avoided when individuals began to accept change through clear and effective communication. In this process, organizational members would be better able to predict, prepare for as well as to accept change as it occurs. This type of training helps members to adapt to change as well as be less likely to resist change if and when it occurs (O’Brien & Marakas, 2011). Through the process of transparency, these members are better able to build trust with a lesser effort. 

Give several examples, you may use personal experiences. 

     For example, when an organization is faced with changing a low percentage f resistance from its members is considered to be normal. However, that level should be low enough to effectively support the company in its change procedures. Some changes may occur too fast and it may be difficult to prepare for that change. For example, many businesses were affected by Hurricane Katrina and its aftermath. Preparation procedures would help to smooth out the recovery process and help companies to mitigate any damages that might occur (O’Brien & Marakas, 2011). 

Telemedicine: Medicine Through Videoconferencing

Read the Real World Case 3: Brain Saving Technologies, Inc. Medicine and the T-Health Institute: Medicine through Videoconferencing

•         From the perspective of the patient, explain how you would feel about being diagnosed by a doctor who could be hundreds or thousands of miles from you. Describe any expectations or concerns you would have about that kind of experience.

     Whenever there is a merge between patient care in the healthcare industry and videoconferencing, the term is then called telemedicine. Telemedicine is known as a procedure developed to help to provide a healthcare service that is most effective and timely as well (Field Telemedicine, 1996). Today, the aspect of technology, as well as its ability, is changing from what it used to be in the past. For example, even today, many healthcare organizations and facilities lack the skill and some facilities may even lack the equipment they need to effectively diagnose their patients. However, videoconferencing has its benefits when it comes to long-distance communication between patients and healthcare firms as explained in the text.

     However, this is not concerning what financial benefits both the healthcare professional and I would acquire upon the visit. For example, videoconferencing involves a number of benefits that include cost. For example, traveling can be a very costly operation when professionals and clients wish to attend meetings and compare information. From a patient's perspective, I would feel a little comfortable yet, a little uncomfortable being diagnosed by a doctor who was miles away from me. For example, a difference in policies, culture, religion and law could have an impact on healthcare diagnosis and healthcare results. In the process, these two parties should hold a clear form of communication in the process of sending and receiving messages that are accurate and timely (O’Brien & Marakas, 2011).

     Patients who need to be diagnosed should feel better about these procedures because they have a better opportunity for a successful healthcare outcome. When receiving healthcare from a professional who resides miles away from your location, there can be a wider scope of skills and available equipment to perform medical procedures and to process information. Telemedicine allows patients to be monitored both in the healthcare facility as well as in their private homes. Another advantage of telemedicine is the fact that hospitals are able to train more nurses at a time. I would also expect telemedicine to help to save resources and to treat more patients as well.

•         Discuss other professions, aside from health care and education that could benefit from the application of some of the technologies discussed in this case. Explain how they would derive business value from these projects. Develop two proposals in different professional settings.

     In a political setting, physical attendance might raise a security issue. The person who is holding the speech may be under tight security to the point where he or she may need to speak over the air. For example, the President, Mayor of a town and or board members might need to be heard by large numbers of people throughout several counties at a time within one state. This is why videoconferencing is so effective because of the ability to send or receive messages or media within real-time frames. As a result, citizens are informed of the particular speech at the same time of a day. IT like video chat sessions would be a much greater value because it would make operations a lot less costly. Another proposal would be recruiting departments within a business. Internet communication could help employers to communicate with potential employees. In the process, internet communication software could help these individuals to better send and receive information like resumes, employer expectations, and norms, as well as work histories and experience to help speed up the hiring process. Prior to actually arriving at the destination or location of the actual business, clients would already have an idea of the work they would be performing and the skills required for the position. Employers would also have an idea of future benefits expected to be gained within their firms by the identification of significant patterns within activities as well (O’Brien & Marakas, 2011).

•         The deployment of IT in health professions is still very much in its infancy. Discuss other uses of technology that could potentially improve the quality of health care.

Compose a list of at least three alternatives.

     There are a number of different uses of technology that could improve the quality of healthcare. For example, IT helps to build capacity which in return can reduce the amount of organizational errors. Another strategy which could be implemented to reduce errors would be to improve education and skill of healthcare providers and to promote patient safety. Strategic partnerships between IT vendors who distribute recommendations and preventative services help to protect geographical healthcare statuses. IT could also be utilized to simplify collection and reporting of patient safety data from the Department of health.

     As a result, organizations can experience improvement in the quality of healthcare and public health by the adoption of national healthcare and safety standards (O’Brien & Marakas, 2011). IT also helps to prevent attacks on the health of patients as well. For example, information technology can transmit messages and alerts to prevent bioterrorism attacks such as anthrax. For example, when high numbers of certain healthcare conditions that are highly contagious, communicable illness or harmful when exposed to higher numbers of individuals, the department of health will be alerted and recovery services will be sent out to mitigate the actual effects of patients. This kind of technology is designed to detect a significant increase or reduction in a particular condition, which gives emergency health-care professions time to respond in a timely manner which increases the chances of a full recovery. Whenever there is a merge between patient care in the health-care industry and videoconferencing, the term is then called telemedicine.

McGraw-Hill: PRIMIS

ANALYSIS

• Describe the kinds of questions McGraw-Hill might have asked as part of determining the feasibility of the Primis idea. Be sure to address the needs of the organization, end users (sales representatives, faculty, and students), IT specialists, and the groups involved in producing the finished custom books. Assess the likelihood of implementing the system given the information the team had at the time. Justify why, or why not.

     In the very beginning, it could not be effectively understood how to proceed with a final idea. For example, there are several questions McGraw might ask in the process of feasibility determinations. The term feasibility generally involves situations where there is a large sum of money that is at stake. In the process of a feasibility study or analysis, the main focus is to best determine whether or not a proposed project is technically feasible, whether or not the project is feasible within the estimated cost, and third, whether or not the proposed project can be expected to be profitable. Concerning a business setting, a feasibility study is generally utilized for the purpose of providing support to the organization within its decision-making operations. These types of studies tend to strongly focus on the actual business or the project viability. This particular study is commonly performed in the process of deliberation.

     The process of deliberation is generally operated in that businesses development cycle, before he actual commencement of the business plan that is most formal. It was a technical team that first reviewed proposed system. It was finally identified that there was a level of expertise that was efficient enough to develop the system in question. The same level of expertise was also efficient enough to implement and to manage the system as well. Involving the economic feasibility, an analyzation was performed for the purpose of determining whether all cost would outweigh all benefits deliberation.

     Involving the legal feasibility, the proposed system was also analyzed to determine system capabilities. For example, the system was analyzed to determine if the original authors would be given full credit for their works through independent calculations and through royalty fees, as well as other fees that were set to be charged. For example, errors in the operation of this system could very well result in legal liabilities on the company’s behalf. The company has agreed to comply with certain laws involving the protection of their data as well as other laws involving copyright infringement issues and violations.

     Although, one question could be how he or the organization should involve the implementation of marketing techniques and strategies. The organization and its team of employees are currently experiencing a great need for financial growth purposes. Therefore, McGraw might want to produce questions involving the most effective marking strategy that would promote a greater level of growth that is most profitable. The organization as a whole wants to mainly focus on maintaining a high level of student interest, yet the need for a cost benefit analysis still exists.

     Other questions should concern benefits deliberation. In this process, both tangible benefits as well as the benefits that are intangible should be identified as well. This would help the company in its decision-making process. When making determinations involving the feasibility of the Primis data, the question of the strengths and weaknesses of the sales representatives and agents to promote the strategy of custom publishing should arise as well. This can help to predict the overall outcome of the operation as well as determine whether any changes or improvements would be needed deliberation. Other questions should involve the actual material and strategies that should be utilized to produce the most effective form of student communication and their levels of understanding.

DESIGN

• Process engineering is the design of business processes to achieve competitive advantage in cost, quality, speed, and service. Evaluate which advantages were driving the development of the Primis system for McGraw-Hill.
    
     Driving forces can shape the future of an organization. For example, simple organizational knowledge and competence of management skills and workforce operations are known as driving forces deliberation. Other external forces are identified as the economy, an organization’s level of technological skill or even the company’s competitors.
 
     Both internal as well as external factors influence this company’s decisions and organizational policies, which in return, helps the company to maintain high levels of competitiveness. In the process of the development of the Primis system for McGraw-Hill, there were several different driving forces. For example, the ISBN system, the metadata system, the royalties’ system as well as the sales representative database all served as drivers which helped the company to both achieve and to maintain an advantage that was competitive in addition to speed, quality and costs deliberation.

     When identifying the true meaning of quality, we can say that the term quality in a business perspective is known as a measurement that is numerical. This measurement involves the actual performance of an organization. For example, as identified in the text, the true quality of performance can be assessed through the measurement of physical products. These measurements most commonly involve statistical sampling as well as the output of processes, through the implementation of survey procedures whenever goods and service purchases are made deliberation. Overall, quality is known as a numerical measurement of divisional performances as well as procedural performances.
  

    There are a number of advantages businesses can experience by providing speed within their services and operations. For example, let’s say that company A can sell 20 books within a one-hour period, yet company B can only sell five books at the price of five dollars. This can mean that company A performs at a much faster pace than company B can perform. This also means that company B can be considered to be much less competitive compared to company A. As a result company A is returning a profit of $100/hr., when company B only profits at a rate of $20 dollars an hour.

     Speed of operation is essential within business operations deliberation. This also means that company A may be spending a lot less to operate their business as well as experiencing an opportunity where they could be even more competitive through a reduction in prices per every sale that is made. However, quality must also accompany speed where service is involved. Customers want the lowest price and the highest possible level of quality. As a result, some students may be more satisfied than others. Today, compared to in history, more and more companies like McGraw-Hill have become more and more interested and aware of their needs to improve in their quality of services as a whole.

• Business customers must perceive that products/services are solutions to their problems. Describe how the Primis system design kept this objective in mind.
    
  Instructors are better able to decide the content of the topics and to choose based on the institution’s structure. The timeliness of customer services helps to maintain customer satisfaction deliberation. In the process, a reduction in cost is appealing to customers as well. Today, compared to history, internet technology has greatly advanced. When the Primis system was developed it was created with these very same predictions in line, involving  high expectations of the use of technology, with a customer in business intertwined with these services that are offered.

     Although plans were also made to help to resolve any issues resulting from such changes. The team knew that there would be some degree of confusion or uncertainty in the midst of modifications. The amount of funding that was spent on the system was justified by improvements in the financial outcome overall. When the feasibility study was complete, alternative solutions were developed and evaluated which helped the team to identify a solution in accordance with McGraw-Hill’s perspective.

SYSTEM DEVELOPMENT

• Assess whether the prototyping would have helped the Primis team. Justify why

or why not.
   
     Yes, prototyping would have helped the Primis team. For example, prototyping would have helped the team to foresee future expectations which could have supported more ethical spending activities, along with a reduction in the overall cost of capital.

• Conclude why it was important to consider the relationship of Primis to back-end

systems at McGraw-Hill.
    
     A relationship to back-end systems are critical to the success of the system because end users are directly involved by interaction of the system deliberation. Also, all royalties were paid out through this system and all ISBN numbers are identified through this system as well. Access to databases and inventories are provided through these types of relationships as well.

• If you were the project manager for Primis, explain and defend what would you have done differently.

     If I were the actual manager, I would have implicated the prototype strategy. With such a new system for the purpose of identifying the actual risk of barriers that could possibly develop in the process of the development.

MAINTENANCE

• Part of system maintenance is managing the growing volume of content in the Primis database. Explain the criteria you might use for determining content to add to the database. Since many print textbooks are revised every few years, describe how this process would affect contents in the Primis database.

     Publishing the custom text, would be a good strategy that I might use in the process of determining what content would be added to the database. Today, professors now have the ability to choose what content they want to include in their courses. As a result, the text that is chosen can be potentially effective to the class that is taught deliberation. In the very beginning, it could not be effectively understood how to proceed with a final idea.